Although we are often very aware that our habits and histories are being tracked online, knowing how and why this information is being collected is less clear. This workshop looks into some data collection motives, particularly on campus. As a participant in this program, you will learn how to:

• Identify who is collecting data about you and what their motivations are
• Recognize when data is valuable and for what purpose, especially in your scholarly work
• Protect your online data and identity more completely using free tools and tactics
• Communicate your data privacy needs to business and academic partners